Nike released the first images from its upcoming collaboration with Matthew M. Williams, the American designer behind the Italy-based luxe streetwear brand Alyx.
From what we can tell from the moody Nick Knight-lensed images (above and below), this collection purposefully blurs the line between performance gear and street-ready clothing, and comes in a city-ready palette of black, white, and more black.
Models for the new collection include Lil Miquela, the hype beast AI, and Williams says technology was a major inspiration point for the collection, which is being branded as “the future uniform of training.” The men’s, women’s, and unisex lineup falls under Nike’s Training product category, which is rare for a collaboration of this kind (Nike’s Riccardo Tisci and Virgil Abloh collabs, for example, just live under the house’s NikeLab umbrella). Williams used computational design to approach the collection, explaining, “what computational design and computer data can offer is really the future of design…It helps to create a different perspective that we can build around. Working in tandem—with data and emotion—is super interesting.” The exact fruits of this new perspective remain to be seen (product images aren’t out yet) but judging from these images there’s a clear mix of athletic silhouettes and utilitarian details (an Alyx calling card if there ever was one).
Campaign images of the “MMW” collection are glitchy and melty), with a focus on movement and atmosphere rather than the clothes itself. From what we can glean from the images, the capsule includes nylon anoraks, neck gaiters, harnesses, and squints leggings and tees. While it’s still too difficult to determine exactly how groundbreaking the pieces themselves are (just how far can you push a compression short?), the campaign aesthetic and Alyx’s minimal, luxury DNA have us hyped. We’ll be saving our pocket money until July 12, when the collection officially drops.