Meet the New Face of Abercrombie Men’s: Alex Libby

He’s 23, English, rocks a man bun, and looks awfully good in board shorts.

Abercrombie & Fitch is back, and with a fresh new face. In the past few months, the label best known for logo-clad muscle tees and little lacy tank tops has undergone a complete re-brand, hiring Kristina Szasz, a Karl Lagerfeld alum, as the new women’s wear designer and Aaron Levine from Club Monaco to lead the men’s division. “We are focused on elevating the brand and pushing it forward,” said Levine. “For me, it’s all about the product; the fabric, fit, finish and attention to detail in everything we work on.” A&F became known too for its annual catalog, A Bruce Weber-lensed launching pad for the likes of Jamie Dornan, Penn Badgley, Taylor Kitsch, Channing Tatum, and Scott Eastwood. Its predilection for hunky types has not gone away with its re-invention and its latest face is 23-year-old Alex Libby. “Alex has a wonderful spirit and a heart of gold that comes across in every picture he takes,” said Levine of casting the English surfer and adventurer, who had little modeling experience but a solid social media following, thanks to many shirtless selfies and videos of him jumping out of planes. His rough-around-the-edges surfer vibes are a throwback to the Abercrombie we all knew and loved, but he also knows what high-quality board shorts and sunglasses look like. When it comes to grooming his man bun, however, he prefers the ocean to any product.